Stella Rosa Rosso

Name: Stella Rosa Rosso
Brand: Stella Rosa — imported by Riboli Family Wines (San Antonio Winery, Los Angeles, USA)

The imported Italian red that became a viral American sweet-wine phenomenon

Stella Rosa — imported by Riboli Family Wines (San Antonio Winery, Los Angeles, USA)

Distillery

Italy

Country

5.00%

ABV

7.1/10

Rating

★★★½★

7.1/10

Asti, Piedmont, Italy Est. 2005 5.00% ABV

Tasting Notes

Colour & Appearance

Bright ruby red with a light sparkle

Nose & Aroma

Fresh red berries, rose petal and a light floral sweetness

Palate & Taste

Semi-sweet and semi-sparkling with juicy red berry and cherry flavors, low tannin, gentle natural fizz and a notably low, easy-drinking alcohol level

Finish

Short, sweet and lightly fizzy

History & Background

Stella Rosa Rosso was the second wine created by the Riboli family, whose Los Angeles-based San Antonio Winery has been family-owned since 1917. Following the runaway success of the family's original semi-sweet Moscato d'Asti, Rosso became the first semi-sweet, semi-sparkling red wine of its kind brought to America from the Asti region of Piedmont, Italy, the birthplace of family matriarch Maddalena Riboli. Though the Riboli family and San Antonio Winery are based in Los Angeles, the Stella Rosa wines themselves are produced from Italian-grown grapes with full production occurring in Piedmont, making the brand an imported Italian wine marketed and distributed by a California company. It is now the number one imported Italian wine brand in the United States.

Production & Maturation

Production Method

Made from red grapes grown in the Asti region of Piedmont, Italy, fermented in a semi-sweet, semi-sparkling style with fermentation stopped early to retain natural sweetness and light carbonation, following the traditional Moscato d'Asti-influenced production method the Riboli family built the brand around.

Aging & Maturation

Minimal aging; bottled young in Italy to preserve fresh fruit character and natural light sparkle before import to the United States.

Distillery

Stella Rosa — imported by Riboli Family Wines (San Antonio Winery, Los Angeles, USA)

Founded

2005

Stella Rosa Rosso Price Guide 2026

Prices are indicative and may vary by retailer, store, and current stock. Last verified: July 2026.

United States Prices

Pennsylvania USD11.49

Illinois USD10.99

New York USD10.79

Florida USD9.79

Texas USD9.99

California USD9.49

Cocktail Recipes with Stella Rosa Rosso

Stella Rosa Rosso Sangria

Easy

Ingredients

· 1 bottle Stella Rosa Rosso, chilled

· 1 cup mixed fresh fruit (orange, apple, berries)

· Ice cubes

Method

1. Slice the fresh fruit and add to a large pitcher. 2. Pour in the chilled Stella Rosa Rosso. 3. Stir gently and refrigerate for at least 1 hour to let the fruit infuse. 4. Serve over ice.

Garnish

Mixed fresh fruit

🥂 Serve in: Wine glass or pitcher

Frequently Asked Questions

Is Stella Rosa an American or Italian wine?

It's genuinely Italian wine. While the Riboli family that created and markets the brand is based at San Antonio Winery in Los Angeles, California, Stella Rosa grapes are grown in the Asti region of Piedmont, Italy, and the wines are fully produced there before being imported to the US. Stella Rosa is now the number one imported Italian wine brand in America.

What is the price of Stella Rosa Rosso in the US?

Stella Rosa Rosso typically retails between USD 9 and 13 for a 750ml bottle at grocery stores and major retailers, with delivery-app pricing sometimes running a couple of dollars higher.

Why is Stella Rosa's alcohol content so low?

Stella Rosa wines are made in a semi-sweet, semi-sparkling style similar to Moscato d'Asti, where fermentation is stopped relatively early. This preserves natural grape sugar and results in a lower final alcohol content, typically around 5% ABV, compared to the 12–14% common in dry table wine.

How did Stella Rosa become so popular in the US?

The brand grew rapidly through word of mouth and social media virality, particularly among younger American drinkers drawn to its sweetness, low alcohol content, wide range of fruit flavors and relatively affordable price point compared to typical imported Italian wine.

How should Stella Rosa Rosso be served?

Serve well chilled, around 40–45°F. It's commonly enjoyed on its own or used as a sangria base with fresh fruit, since its natural sweetness means little or no added sugar is needed.

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About the Author

Shivam Sharma

I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.

Website Last updated: July 2026