Privacy Policy

This Privacy Policy explains how The Spirit Atlas collects, uses, and protects information when you visit thespiritatlas.com. We have kept this as straightforward as possible. If you have questions, contact us at hello@thespiritatlas.com.

Last updated: July 2026

Who We Are

The Spirit Atlas is an independent spirits review and pricing publication focused on the Indian market. The website is owned and operated by Shivam Sharma. Our website address is thespiritatlas.com.

What Information We Collect

We collect two types of information — information you provide directly, and information collected automatically when you use the site.

Information you provide directly:

Contact form submissions. If you contact us via email or a contact form, we collect your name and email address to respond to your enquiry. This information is not stored beyond the email thread.
Comments. If the site enables comments, any information you submit in a comment (name, email, comment text) is stored in our database. Email addresses submitted with comments are not displayed publicly.

Information collected automatically:

Log data. Like most websites, our server automatically records basic log data when you visit — including your IP address, browser type, pages visited, time spent, and referring URL. This data is used for security and performance monitoring only.
Cookies. We use cookies to maintain basic site functionality. Third-party services we use (such as Google Analytics) may also set their own cookies. See the Cookies section below for more detail.
Analytics data. We use Google Analytics to understand how visitors use the site — which pages are visited, how long they stay, and where traffic comes from. This data is aggregated and anonymous. We do not use it to identify individual users.

How We Use Your Information

We use the information we collect only for the following purposes:

To respond to enquiries and support requests you send us
To monitor and improve site performance and user experience
To understand how our content is being read and which topics are most useful to our audience
To detect and prevent spam, abuse, or security threats

We do not sell, rent, or share your personal information with any third party for marketing purposes.

Cookies

Cookies are small text files stored on your device by your browser. We use the following types of cookies on The Spirit Atlas:

Essential cookies. Required for the website to function correctly — for example, to remember your preferences during a session. These cannot be disabled.
Analytics cookies. Set by Google Analytics to collect anonymous usage data. These help us understand how visitors interact with the site. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Advertising cookies. If Google AdSense is active on this site, Google may set cookies to serve relevant ads based on your browsing activity. You can manage your Google ad preferences at adssettings.google.com.

You can control or disable cookies through your browser settings at any time. Note that disabling certain cookies may affect the functionality of this site.

Google AdSense

The Spirit Atlas may display advertisements served by Google AdSense. Google uses cookies to serve ads based on your prior visits to this and other websites. You can opt out of personalised advertising by visiting Google Ads Settings. Alternatively, you can opt out of third-party vendor use of cookies for personalised advertising by visiting aboutads.info.

Third-Party Links

The Spirit Atlas may contain links to external websites including retailers, brand pages, and news sources. This Privacy Policy applies only to thespiritatlas.com. We are not responsible for the privacy practices or content of any third-party websites. We encourage you to read the privacy policy of any external site you visit.

Data Retention

We retain personal data only for as long as necessary for the purpose it was collected:

Contact enquiries are retained only for the duration of the relevant correspondence and deleted thereafter.
Analytics data is retained in Google Analytics for 26 months by default, after which it is automatically deleted.
Server logs are retained for up to 30 days for security purposes and then purged.

Your Rights

Depending on your location, you may have certain rights regarding your personal data, including:

The right to access the personal data we hold about you
The right to request correction of inaccurate data
The right to request deletion of your personal data
The right to withdraw consent where processing is based on consent

To exercise any of these rights, contact us at hello@thespiritatlas.com. We will respond within a reasonable timeframe.

Children's Privacy

The Spirit Atlas publishes content about alcoholic beverages and is not intended for anyone below the legal drinking age in their jurisdiction. We do not knowingly collect personal information from minors. If you believe a minor has submitted personal information to us, please contact us immediately at hello@thespiritatlas.com and we will delete it promptly.

Security

We take reasonable technical precautions to protect any personal data we hold — including use of HTTPS encryption across the site. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security of data transmitted to or from this site.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated revision date at the top. We encourage you to review this page periodically. Continued use of the site after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us at hello@thespiritatlas.com. We will do our best to respond promptly.