Smirnoff Jamun, sold under the full name Smirnoff Minty Jamun, is the flavoured vodka that Indian drinkers have been searching for since Diageo quietly launched it in July 2025. It takes jamun, the dark purple Indian black plum most people remember from childhood summers, and pairs it with mint for something that tastes genuinely local rather than a Western flavour dropped into an Indian bottle. This guide covers the current price across every bottle size, what it actually tastes like, how strong it is, and how it stacks up against the other flavoured vodkas competing for the same shelf space.
Written by Shivam Sharma, founder and editor of The Spirit Atlas
Quick Answer
Smirnoff Minty Jamun costs roughly ?200 to ?350 for a 180ml bottle, ?380 to ?500 for a 375ml bottle, and ?700 to ?1,200 for a 750ml bottle, with prices running higher in states with steeper excise duty such as Maharashtra and Karnataka. It is bottled at 37.5% ABV, slightly lighter than the classic 40% Smirnoff No. 21, and blends sweet jamun fruit with a cooling mint finish.
What Is Smirnoff Jamun (Minty Jamun)?
Smirnoff Minty Jamun is a triple-distilled flavoured vodka made by Diageo India specifically for the Indian market, part of a wider "Flavour is a Vibe" campaign built around local fruit and flavour pairings rather than imported flavour profiles. It launched in July 2025 alongside a sibling expression, Smirnoff Mirchi Mango, as part of Diageo's push to create genuinely India-first innovations instead of adapting global Smirnoff flavours for local shelves.
Jamun itself carries a lot of nostalgic weight in India. It is the fruit that stained your fingers and tongue purple as a kid, slightly tart, faintly earthy, and unmistakably monsoon-season. Pairing it with mint gives the vodka a cooling contrast that echoes the mint and lime combinations common in Indian summer drinks, which is a large part of why the flavour has landed so well with younger drinkers looking for something that does not taste like a straight import.
Smirnoff Jamun Vodka Price in India (2026)
| Bottle Size | Typical Price Range |
|---|---|
| 180ml | ?200 to ?350 (up to ?440 in higher-tax states) |
| 375ml | ?380 to ?500 |
| 750ml | ?700 to ?1,200 (up to ?1,800+ in Maharashtra) |
These figures are compiled from public retail listings across major Indian cities and are meant as a starting reference rather than an exact quote. Alcohol pricing in India is set state by state, so the same bottle of Smirnoff Jamun can carry a genuinely different price tag depending on which side of a state border you happen to be standing on.
Smirnoff Jamun Price by State
As with every spirit sold in India, excise duty structure is the single biggest factor behind price differences from one state to the next. Goa consistently comes out as the cheapest legal market in the country by a wide margin, often 30 to 40 percent below Delhi pricing, thanks to its comparatively low excise regime. Delhi sits in the middle of the pack nationally, with a 750ml bottle of Smirnoff Minty Jamun typically landing somewhere around ?900. Maharashtra and Karnataka run noticeably higher, often 30 to 60 percent above Delhi on the same bottle, which is consistent with how the wider vodka category is taxed in those states.
Gujarat and Bihar are dry states, so Smirnoff Jamun is not legally available there through retail channels at all. If you are travelling for work or a trip and want to budget accurately, check your specific state's excise portal or a trusted local retailer rather than relying on a single national number, since the swing between the cheapest and most expensive legal markets is large enough to matter.
ABV: How Strong Is Smirnoff Jamun?
Smirnoff Minty Jamun is bottled at 37.5% ABV, which is slightly lower than the 40% ABV of classic Smirnoff No. 21. That small difference makes it a touch smoother to drink straight or as a shot, without losing enough strength to feel noticeably weaker in a mixed drink. The flavour profile can be deceptive here: because jamun and mint both read as sweet and refreshing rather than boozy, it is easy to underestimate how much alcohol is actually in the glass. The percentage on the label is always the number to trust, not how the drink tastes going down.
Tasting Notes
Appearance: A distinctive pinkish-purple hue when poured, a clear signal of the jamun influence even before the first sip.
Nose: Cool mint arrives first, layered over a sweet, slightly tart jamun aroma that reads closer to dark berry than tropical fruit.
Palate: Juicy jamun sweetness up front, balanced by a clean mint lift through the middle, with the underlying vodka staying smooth rather than fighting for attention.
Finish: Clean and refreshing, with a light lingering mint note and a gentle warmth rather than any harsh alcohol burn.
The balance between the two flavours is what makes this one work. Too much jamun on its own would tip into cloying territory, and too much mint alone would start to feel more like toothpaste than a drink. Diageo appears to have spent real time tuning that ratio rather than just blending two flavours and calling it done.
How to Serve Smirnoff Jamun
Smirnoff Minty Jamun works well across a few different serves depending on the occasion.
- Straight or on the rocks: Serve chilled, straight from the freezer, and let the mint and jamun carry the drink on their own.
- Soda highball: Top with chilled soda water and a wedge of lime for a simple, low-effort mixed drink that lets the flavour lead.
- Jamun Mojito: Muddle fresh mint leaves and lime with the vodka, top with soda, and add a splash of sugar syrup if you want it sweeter, playing directly into the flavour's natural mojito-adjacent character.
- Jamun Lemonade: Mix with fresh lemonade and a few crushed mint leaves for a longer, more sessionable summer drink.
Smirnoff Minty Jamun vs Classic Smirnoff No. 21
| Feature | Smirnoff Minty Jamun | Smirnoff No. 21 (Classic) |
|---|---|---|
| ABV | 37.5% | 40% |
| Flavour | Jamun and mint | Neutral, unflavoured |
| Best For | Sipping, soda highballs, mojito-style cocktails | Classic cocktails, martinis, general mixing |
| 750ml Price | Approx. ?100 to ?150 premium over classic | Baseline pricing for the range |
The Minty Jamun variant typically carries a modest premium over the classic 750ml bottle, usually somewhere around ?100 to ?150 depending on state. Given that you are paying for a genuinely distinct flavour profile rather than just a marketing twist on the same neutral spirit, that premium is reasonable if you actually plan to drink it on its own or in flavour-forward serves rather than using it as a base for classic cocktails, where the unflavoured version still makes more sense.
Smirnoff Jamun vs Other Flavoured Vodkas in India
| Brand | Flavour | Approx. 750ml Price | Positioning |
|---|---|---|---|
| Smirnoff Minty Jamun | Jamun and mint | ?700 to ?1,200 | Premium international brand, India-specific flavour |
| Magic Moments Jamun-style flavours | Regional fruit flavours | Generally lower than Smirnoff, often under ?700 | Domestic brand, budget to mid-range |
| White Mischief Mango + Mint | Mango and mint | ?450 to ?700 | Domestic brand, budget-friendly |
Smirnoff sits at the premium end of the flavoured vodka category in India, and the price reflects that positioning rather than any dramatic difference in production quality. If budget is the primary concern, Magic Moments and White Mischief both offer regionally flavoured alternatives at noticeably lower price points. If you want the Diageo brand name, the triple-distilled process, and a flavour built specifically around jamun rather than a broader fruit blend, the premium on Smirnoff is the trade-off you are making.
For a broader view of how vodka pricing works across brands and states in India, see the Vodka price guide on The Spirit Atlas. Smirnoff sits closer to the accessible, everyday end of the market rather than the ultra-premium tier, so it is worth browsing the standard vodka category alongside it if you are comparing mainstream options rather than luxury imports.
Where to Buy Smirnoff Jamun
Smirnoff Minty Jamun is available through licensed liquor retailers, wine shops and online delivery platforms across most Indian states where alcohol retail is legal. Availability rolled out gradually after the July 2025 launch, so smaller towns and less metro-focused markets may see it later or in more limited stock than Delhi, Mumbai, Bangalore or Goa. If your regular store does not carry it yet, checking with a larger retailer or an online liquor delivery app in your city is usually the fastest way to track down a bottle.
Is Smirnoff Jamun Worth the Price?
For what it is, yes. This is one of the more genuinely original flavoured vodka launches in the Indian market in recent years, built around a flavour that actually means something locally rather than a generic citrus or berry blend repackaged for the region. The premium over classic Smirnoff and over domestic flavoured competitors is modest rather than steep, and the flavour execution, balanced rather than one-note, justifies sitting a step above the budget end of the category.
Where it makes less sense is if you are buying vodka primarily as a cocktail base for drinks where the vodka itself should stay invisible, a classic martini or a vodka soda where you want pure neutrality. For that use case, the standard Smirnoff No. 21 remains the better and slightly cheaper choice, or you can step up to an international premium vodka such as Absolut or Grey Goose if you want maximum neutrality. Smirnoff Jamun is built for drinks where the flavour is meant to be noticed, not hidden.
Frequently Asked Questions
What is the price of Smirnoff Jamun vodka?
Smirnoff Jamun (Minty Jamun) typically costs ?200 to ?350 for a 180ml bottle, ?380 to ?500 for a 375ml bottle, and ?700 to ?1,200 for a 750ml bottle, with prices varying by state due to differing excise duty.
What is the Smirnoff Jamun vodka 180ml price?
The 180ml bottle of Smirnoff Minty Jamun generally costs between ?200 and ?350 in most states, though it can run as high as ?440 in states with steeper alcohol taxation such as Maharashtra.
What is the Smirnoff Minty Jamun 750ml price?
A 750ml bottle of Smirnoff Minty Jamun typically costs between ?700 and ?1,200, with Delhi pricing usually landing around ?900 and Goa offering some of the lowest legal pricing in the country.
What is the Smirnoff Minty Jamun 375ml price?
The 375ml bottle, often the preferred size for casual buyers, typically falls between ?380 and ?500 depending on state excise duty and retailer margins.
What is the alcohol percentage of Smirnoff Minty Jamun?
Smirnoff Minty Jamun is bottled at 37.5% ABV, slightly lower than the 40% ABV of classic Smirnoff No. 21, though this should always be confirmed against the specific bottle since labelling can vary slightly by batch and market.
Is Smirnoff Jamun the same strength as regular Smirnoff vodka?
Not quite. Smirnoff Minty Jamun is 37.5% ABV, while the classic Smirnoff No. 21 is bottled at 40% ABV. The difference is small enough that it does not dramatically change how the drink feels, but it is worth knowing if you are tracking alcohol intake closely.
Where is Smirnoff Jamun vodka available?
Smirnoff Minty Jamun is sold through licensed liquor retailers and online liquor delivery platforms across most Indian states, though availability rolled out gradually after its July 2025 launch and may still be limited in smaller towns.
How does Smirnoff Jamun compare to Magic Moments or White Mischief flavoured vodkas?
Smirnoff Minty Jamun sits at the premium end of the Indian flavoured vodka category, typically priced above both Magic Moments and White Mischief flavoured variants, reflecting its positioning as an international Diageo brand rather than a budget domestic label.
Is Smirnoff Jamun good for cocktails?
Yes, particularly mint and fruit-forward serves like a jamun mojito, a soda highball, or a jamun lemonade. For classic cocktails that call for a neutral vodka base, such as a martini, the unflavoured Smirnoff No. 21 is the better choice.