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Beer · Indian Lager

People's Lager

Name: People's Lager
Brand: Goa Brewing Co.
Price: 70.00 INR
Availability: InStock

Goa Brewing Co.'s hero product, a rice-based craft lager that became the brand's best known beer

🌸 Floral & Delicate

Goa Brewing Co.

Distillery

India

Country

4.80%

ABV

7.9/10

Rating

★★★½★

7.9/10

Sangolda, Goa Est. 2016 4.80% ABV

Tasting Notes

Colour & Appearance

Pale gold, clear to lightly hazy

Nose & Aroma

Light grain malt, a fragrant note from the rice, mild floral hop

Palate & Taste

Light-bodied with a genuinely distinctive character that comes from using Goan rice as part of the grain bill rather than the rice or corn adjuncts mass-market lagers use purely to cut cost. The result is fragrant and crisp rather than neutral

Finish

Short, clean and faintly fragrant from the rice

History & Background

Goa Brewing Co. was founded by Suraj Shenai out of North Goa, operating from a 250-year-old Indo-Portuguese villa in Sangolda. People's Lager was conceived as the brewery's accessible flagship, built to compete in the premium light beer category using Goan rice as a defining ingredient rather than the usual budget filler role rice plays in mass-market lagers. It became the brand's hero product, the beer most associated with Goa Brewing Co. outside their more experimental small-batch releases like Eight Finger Eddie.

Production & Maturation

Production Method

Made from malted barley and Goan rice, brewed using whole natural grains without the chemical shortcuts more common in larger commercial lagers.

Aging & Maturation

Cold lagered using standard craft brewery timelines.

Distillery

Goa Brewing Co.

Founded

2016

People's Lager Price Guide 2026

Prices are indicative and may vary by retailer, store, and current stock. Last verified: July 2026.

India Prices

Telangana ₹90

Uttar Pradesh ₹80

Haryana ₹70

Kerala ₹115

Tamil Nadu ₹110

Karnataka ₹95

Goa ₹70

Mumbai ₹80

Delhi ₹80

Frequently Asked Questions

What makes People's Lager different from a regular Indian lager?

People's Lager uses Goan rice as a defining ingredient in its grain bill rather than as a cheap filler the way mass-market lagers typically use rice or corn adjuncts. This gives it a more fragrant, distinctive character that Goa Brewing Co. positions as the premium light beer alternative to standard Indian lagers.

People's Lager price in India

As a craft beer from Goa Brewing Co., People's Lager is priced at the premium end relative to mass-market lagers, generally available through craft beer specialist retailers and bars primarily in Goa, with limited reach elsewhere.

Where is People's Lager available?

People's Lager is available mainly in Goa, where Goa Brewing Co. is based, through their brewery taproom, online store and a network of bars and restaurants. Distribution outside Goa is limited compared to larger national craft brands.

Is People's Lager the same as Eight Finger Eddie?

No, they are different beers from the same brewery. People's Lager is the brand's flagship light lager, while Eight Finger Eddie is their signature oat cream IPA, a much more intense hop-forward beer. Both come from Goa Brewing Co. but serve different drinking occasions.

What is the alcohol content of People's Lager?

People's Lager is approximately 4.8% ABV, a standard light lager strength.

Is Goa Brewing Co. a well-funded craft brewery?

Yes, Goa Brewcrafts, the company behind Goa Brewing Co., has raised a total of $2.87 million across three funding rounds from investors including Saama Capital and DSG Consumer Partners, supporting expansion into cities like Bangalore and Delhi.

What food pairs with People's Lager?

Its light, fragrant character pairs naturally with Goan seafood, fried fish and the kind of casual beach food the brewery's home state is known for.

Similar to People's Lager

goa-kings,eight-finger-eddie,bira-91-white

About the Author

Shivam Sharma

I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.

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Last updated: July 2026