Pick a state

—

Choose your state for local prices

Saved for all pages

Beer · Indian Lager

Goa Kings

Name: Goa Kings
Brand: Impala Distillery and Brewery
Price: 65.00 INR
Availability: InStock

Goa's original local beer, brewed quietly for 22 years before the rest of India discovered it

🔥 Smoky & Peaty

Impala Distillery and Brewery

Distillery

India

Country

4.80%

ABV

7.0/10

Rating

★★★½★

7.0/10

Margao, Goa Est. 1993 4.80% ABV

Tasting Notes

Colour & Appearance

Pale golden, clear

Nose & Aroma

Light grain malt, faint hop note, very clean and neutral

Palate & Taste

Light-bodied with a hoppy, slightly smoky character that is mild and never sharp or too bitter. Built for warm coastal evenings rather than complex tasting sessions

Finish

Short and clean

History & Background

Kings Pilsner was brewed at the Impala Distillery and Brewery in Assolda, near Margao in South Goa, and remained a Goa-only beer for 22 years before anyone outside the state really knew it existed. That geographic exclusivity was part of its charm locally. In 2015, Bollywood actor-producer Sachiin Joshi's Viiking Ventures acquired the brand from Impala for Rs 90 crore and rebranded it Goa Kings, expanding distribution to Mumbai, Delhi and beyond while keeping production with the original Impala brewery. The packaging stayed the same even as the price roughly doubled once it started travelling outside Goa, partly due to excise duty differences between states.

Production & Maturation

Production Method

Made from barley malt and hops at a standard pilsner-style specification, brewed at the Impala facility in Goa.

Aging & Maturation

Cold lagered for clarity, consistent with standard pilsner production.

Distillery

Impala Distillery and Brewery

Founded

1993

Goa Kings Price Guide 2026

Prices are indicative and may vary by retailer, store, and current stock. Last verified: July 2026.

India Prices

Telangana ₹85

Uttar Pradesh ₹75

Haryana ₹70

Kerala ₹105

Tamil Nadu ₹105

Karnataka ₹90

Goa ₹65

Mumbai ₹75

Delhi ₹75

Frequently Asked Questions

Is Goa Kings the same as the old Kings beer sold only in Goa?

Yes. Goa Kings was originally just called Kings, sold exclusively in Goa for 22 years by the Impala Distillery and Brewery. In 2015 it was acquired by Viiking Ventures and rebranded Goa Kings, with distribution expanding to Mumbai, Delhi and other Indian cities while production stayed with the original Goa brewery.

Goa Kings price in India

Goa Kings 650ml costs around Rs 90 to Rs 100 in Goa itself, where it remains cheapest, and around Rs 200 to Rs 210 in Mumbai and Delhi due to excise duty differences when crossing state lines. The 330ml format is priced proportionally lower.

Why did Goa Kings get more expensive when it left Goa?

When the brand was sold only within Goa, it avoided the excise duties that apply when alcohol crosses state borders. After the 2015 acquisition and expansion to Mumbai and Delhi, those additional state duties roughly doubled the retail price compared to what it cost when it was a Goa-exclusive product.

What is the alcohol content of Goa Kings?

Goa Kings is approximately 4.85% ABV, in line with standard Indian pilsner-style lagers.

Is Goa Kings still made in Goa?

Yes, production remains with Impala Distillery and Brewery in Assolda near Margao, even though the brand is now owned by Viiking Ventures and distributed well beyond Goa's borders.

Goa Kings vs Kingfisher Premium — which should I try in Goa?

For an authentic taste of Goa's own beer history, Goa Kings is worth trying given its 22-year local-only legacy before national expansion. Kingfisher Premium is more consistent and available everywhere in India, making it the safer default if you want predictability.

What food pairs with Goa Kings?

Its light, mildly hoppy character pairs naturally with Goan beach food, particularly fried fish, prawns and the casual snack menus typical of Goa's beach shacks and local bars.

Similar to Goa Kings

kingfisher-premium-lager,godfather-lager,peoples-lager

About the Author

Shivam Sharma

I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.

Website

Last updated: July 2026