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Whisky · IMFL Whisky

Imperial Blue Seagram

Name: Imperial Blue Seagram
Brand: Seagram India — Pernod Ricard
Price: 105.00 INR
Availability: InStock

The smooth one — India's most iconic everyday whisky

Seagram India — Pernod Ricard

Distillery

India

Country

42.80%

ABV

Price in India · 750ml

Telangana

₹550

Uttar Pradesh

₹475

Haryana

₹440

Kerala

₹695

Multiple States Est. 1997 42.80% ABV

Tasting Notes

Colour & Appearance

Light amber

Nose & Aroma

Light grain, mild vanilla, a little honey and very subtle spice

Palate & Taste

Light and smooth with grain character, mild vanilla sweetness and very gentle spice. Easy to drink and easy to mix

Finish

Short and clean. Fades gently

History & Background

Imperial Blue was launched in 1997 and became famous for its long-running Men Will Be Men advertising campaign, one of the most successful in Indian advertising history. The smooth, accessible character was deliberately crafted for mixing — with cola, water or soda — and it achieved exactly that. Today Imperial Blue is one of the largest selling whisky brands in India and the bottle most associated with casual evening drinking across the country.

Production & Maturation

Production Method

Blend of grain spirit and Scotch malt whiskies. Designed specifically for smoothness and easy mixing.

Aging & Maturation

Oak matured grain spirit component. Lighter maturation profile compared to Royal Stag.

Distillery

Seagram India — Pernod Ricard

Founded

1997

Imperial Blue Seagram Price Guide 2026

Prices are indicative and may vary by retailer, store, and current stock. Last verified: July 2026.

India Prices

Telangana ₹550

Uttar Pradesh ₹475

Haryana ₹440

Kerala ₹695

Tamil Nadu ₹675

Karnataka ₹590

Goa ₹415

Mumbai ₹420

Delhi ₹490

About These Prices

Prices are indicative, not quotations. They are compiled from publicly available retail listings and state excise price lists, and are provided for reference only.
Alcohol pricing in India is set state by state. Excise duty, VAT and retail margins differ in every state and union territory, so the same bottle can vary by 40% or more between Goa and Kerala. Always check the price where you are buying.
Prices change without notice. State excise policies are typically revised annually, and retailers may price above or below the listed MRP depending on stock and demand. The figures above were last reviewed in July 2026.
We do not sell alcohol. The Spirit Atlas is an independent reference site. We take no orders, hold no stock, and have no commercial relationship with the distilleries or retailers documented here. Nothing on this page is an offer to sell.
Tasting notes and ratings are editorial opinion. They reflect the reviewer's assessment and are not endorsed by the producer.
For readers of legal drinking age. The legal drinking age in India varies by state, from 18 to 25. Please respect your local law and drink responsibly.

Spotted a price that looks wrong? Tell us and we will re-check it.

Cocktail Recipes with Imperial Blue Seagram

Imperial Blue Mint Cooler

Easy

Ingredients

· 60ml Imperial Blue Seagram''s

· 120ml lemon soda (Limca)

· 5 fresh mint leaves

· Lemon slice

Method

1. Add mint leaves to a highball glass and press gently with a spoon. 2. Fill with ice. 3. Pour Imperial Blue over ice. 4. Top with lemon soda. 5. Garnish with a lemon slice.

Garnish

Lemon slice and mint

🥂 Serve in: Highball

Frequently Asked Questions

Why is Imperial Blue so popular in India?

Imperial Blue became one of India is most loved everyday whiskies largely through one of the most successful advertising campaigns in Indian marketing history — Men Will Be Men. The campaign ran for over two decades and created cultural resonance that went far beyond the product. The whisky itself is smooth, light and ideal for mixing with cola or soda which matches how most Indians drink whisky in casual settings. At Rs 560 in Delhi it is accessible to a very wide income range. The combination of smart marketing and an honest product at the right price explains the sustained popularity.

Imperial Blue vs McDowell is No.1 — which IMFL whisky is better?

Imperial Blue and McDowell is No.1 are both popular IMFL whiskies at similar price points but they have different characters. Imperial Blue is smoother and lighter — designed specifically for mixing. McDowell is No.1 has slightly more body and a warmer vanilla note that makes it marginally more interesting neat. McDowell is costs around Rs 620 in Delhi versus Rs 560 for Imperial Blue. For mixing with cola, Imperial Blue is the superior choice. For drinking neat or with water, McDowell is No.1 offers slightly more character for the small extra spend.

What does Imperial Blue taste like?

Imperial Blue is designed for smoothness above all else. The flavour profile is light grain character, mild vanilla sweetness and a very gentle spice that is barely perceptible. There is nothing challenging or complex — it is engineered to be as accessible as possible for the widest audience. Neat it is pleasant but unremarkable. With cola and ice it becomes genuinely enjoyable — the cola adds the sweetness and carbonation that the whisky is designed to complement. Add a squeeze of lemon and you have one of India is most popular evening drinks.

Is Imperial Blue available in 90ml in India?

Yes, Imperial Blue is one of the most widely available whiskies in small format bottles across India. The 90ml bottle is common at highway shops, hotels and events. The 180ml is available at most liquor stores across all states. These small formats are a significant part of why Imperial Blue has such broad reach — many consumers buy 180ml regularly rather than committing to a full 750ml bottle. In Delhi the 180ml is priced at around Rs 160, making it one of the most affordable alcohol purchases in the country.

Who owns Imperial Blue?

Imperial Blue is made by Seagram India, which is now owned by Pernod Ricard — the French spirits giant that also owns Chivas Regal, Glenlivet, Absolut and Jameson among many others. Pernod Ricard acquired Seagram is spirits business in 2001. The Indian IMFL portfolio including Royal Stag and Imperial Blue operates somewhat independently from the premium international brands but benefits from Pernod Ricard is global distribution and production expertise. It is an interesting situation where the world is second largest spirits company makes both Chivas Regal 18 and Imperial Blue.

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About the Author

Shivam Sharma

I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.

Website Last updated: July 2026