Whisky · IMFL

Sterling Reserve B7 Whisky

Name: Sterling Reserve B7 Whisky
Brand: Allied Blenders & Distillers (ABD)

Seven notes. One exceptional blend.

Allied Blenders & Distillers (ABD)

Distillery

India

Country

42.80%

ABV

Multiple States Est. 2018 42.80% ABV

Tasting Notes

Colour & Appearance

Warm amber with copper highlights

Nose & Aroma

Honeyed grain, mild vanilla, toasted wood, and a gentle spice from the charred oak maturation

Palate & Taste

Smooth entry with grain sweetness, then vanilla and honey develop mid-palate. The charred oak gives a toasted, slightly smoky background note. Well-rounded without being complex — the 7 tasting notes claim is marketing, but there is real depth here for the price

Finish

Smooth, lingering, with warm oak and mild caramel. Better than most blends in this segment

History & Background

Sterling Reserve was launched by Allied Blenders & Distillers (ABD) as a premium offering to complement its flagship Officer's Choice. The brand has two variants: B7 (Blend 7, positioned in the popular premium segment) and B10 (Blend 10, positioned alongside Blenders Pride and Antiquity Blue). Sterling Reserve B7 achieved 1 million cases within 9 months of launch and won Indian Whisky Brand Champion in 2020 from The Spirits Business after 131.4% volume growth in 2019. However, it later experienced a sharp volume decline (23.5% in 2024 per The Spirits Business data), likely due to competition from newer brands including ABD's own ICONiQ White.

Production & Maturation

Production Method

A blend of imported Scotch malts from different barrel origins and Indian grain spirits, matured in charred oak casks. The charred oak maturation is a specific process choice that gives Sterling Reserve B7 its toasted background note.

Aging & Maturation

Matured in charred American oak casks. The charred cask contact contributes the toasted vanilla and mild smoke character. Sterling Reserve B7 won Indian Whisky Brand Champion 2020.

Distillery

Allied Blenders & Distillers (ABD)

Founded

2018

Sterling Reserve B7 Whisky Price Guide 2026

Prices are indicative and may vary by retailer, store, and current stock. Last verified: July 2026.

India (Delhi) Prices

India (Delhi) INR485

Cocktail Recipes with Sterling Reserve B7 Whisky

Sterling Reserve B7 Highball

Easy

Ingredients

· 60ml Sterling Reserve B7 Whisky

· 120ml chilled soda water

· Lemon slice

Method

1. Fill a highball glass with ice. 2. Pour Sterling Reserve B7 over ice. 3. Top with soda water. 4. Garnish with a lemon slice.

Garnish

Lemon slice

🥂 Serve in: Highball

Frequently Asked Questions

What is Sterling Reserve B7 and who makes it?

Sterling Reserve Blend 7 (B7) is a premium blended whisky made by Allied Blenders & Distillers (ABD), the same company behind Officer's Choice. It is a blend of imported Scotch malts from different barrel origins and Indian grain spirits, matured in charred oak casks. It won The Spirits Business Indian Whisky Brand Champion in 2020 after growing 131.4% in 2019.

What is the price of Sterling Reserve B7 in India?

Sterling Reserve B7 is priced at approximately Rs 660 in Delhi, Rs 790 in Mumbai, Rs 590 in Goa, and Rs 850 in Karnataka for a 750ml bottle. The 180ml is around Rs 195-230 and the 375ml is around Rs 345-400. Available in 180ml, 375ml, and 750ml formats.

What does Sterling Reserve B7 taste like?

Sterling Reserve B7 is smooth with grain sweetness, vanilla, honey, and toasted wood from the charred oak maturation. There is a real depth of flavour for the price — not just two-dimensional grain sweetness. The charred oak gives it a faint toasted background note that distinguishes it from standard IMFL blends. The '7 tasting notes' is a marketing claim but the complexity is genuine for the segment.

What is the difference between Sterling Reserve B7 and B10?

Sterling Reserve Blend 10 (B10) is the more premium variant, positioned alongside Blenders Pride and Antiquity Blue. B10 is chill-filtered and uses higher-grade Scotch malt whiskies in the blend. B7 is matured in charred oak; B10 is chill-filtered but uses older malts. B10 is priced Rs 100-200 higher than B7 in most states and has a smoother, more refined character.

Is Sterling Reserve B7 better than Royal Stag?

Sterling Reserve B7 is more complex and premium-feeling than Royal Stag at a slightly higher price. B7 has better structure from the charred oak maturation and more depth on the palate. Royal Stag is smoother and lighter. If you want to mix with soda, Royal Stag is a slightly better value. If you want to sip with ice, B7 offers more to drink.

Why did Sterling Reserve sales fall after winning Brand Champion?

Sterling Reserve's volume fell 23.5% in 2024 after peaking around 2019-2021. The most likely cause is competition from ICONiQ White, also from ABD, which targets a very similar consumer at a similar price with stronger modern branding. ABD has effectively been cannibalising its own Sterling Reserve sales with ICONiQ White's rapid growth.

What food pairs well with Sterling Reserve B7?

Sterling Reserve B7's toasted oak and vanilla character pairs well with spiced nuts, grilled paneer, seekh kebab, and mild cheese. For Indian food, it works best with dishes that have moderate spice — the whisky's oak structure holds up against spice without being overwhelmed. Avoid very heavy curries where the whisky would be lost.

Similar to Sterling Reserve B7 Whisky

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About the Author

Shivam Sharma

I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.

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Last updated: July 2026