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Whisky · IMFL Whisky

Sterling Reserve B10 Whisky

Name: Sterling Reserve B10 Whisky
Brand: Allied Blenders & Distillers (ABD)
Price: 200.00 INR
Availability: InStock

ABD's finest blend. Premium Indian whisky at its most refined.

Allied Blenders & Distillers (ABD)

Distillery

India

Country

42.80%

ABV

Price in India · 750ml

Delhi

₹900

Mumbai

₹800

Goa

₹765

Karnataka

₹1,080

Multiple States Est. 2018 42.80% ABV

Tasting Notes

Colour & Appearance

Deep amber with rich warmth - noticeably darker than B7

Nose & Aroma

Honeyed sweetness, nuttiness of barley, fruity and heathery nose. More complex than B7 and closer to genuine Scotch character

Palate & Taste

Fuller-bodied than B7. Honeyed sweetness leads, then barley nuttiness and heather develop mid-palate. The chill filtration gives it a polished, clean mouthfeel. The higher Scotch malt content is evident in the complexity

Finish

Long, warm, and refined with lingering honey, malt, and a satisfying dry close

History & Background

Sterling Reserve B10 was launched alongside B7 as the premium tier of ABD's Sterling Reserve brand. B10 is positioned directly against Blenders Pride and Antiquity Blue — India's established premium Indian whisky benchmarks. The B10 designation reflects the higher quality Scotch malt whiskies used and the chill-filtration process, which produces a cleaner, more refined mouthfeel. B10 is packaged in a canister, a premium presentation format that sets it apart visually from competitors.

Production & Maturation

Production Method

Chill-filtered blended whisky made from imported Scotch malt whiskies of multiple origins and Indian grain whisky. The chill filtration removes fatty acids and other compounds, producing a cleaner mouthfeel and polished appearance. The Scotch malt component uses higher-grade malts than B7.

Aging & Maturation

The Scotch malt components are aged before blending. Chill filtration is applied before bottling. The process prioritises smoothness and clarity over rustic barrel character.

Distillery

Allied Blenders & Distillers (ABD)

Founded

2018

Sterling Reserve B10 Whisky Price Guide 2026

Prices are indicative and may vary by retailer, store, and current stock. Last verified: September 2026.

India Prices

Delhi ₹900

Mumbai ₹800

Goa ₹765

Karnataka ₹1,080

Tamil Nadu ₹1,240

Kerala ₹1,280

Haryana ₹810

Uttar Pradesh ₹875

Telangana ₹1,010

About These Prices

Prices are indicative, not quotations. They are compiled from publicly available retail listings and state excise price lists, and are provided for reference only.
Alcohol pricing in India is set state by state. Excise duty, VAT and retail margins differ in every state and union territory, so the same bottle can vary by 40% or more between Goa and Kerala. Always check the price where you are buying.
Prices change without notice. State excise policies are typically revised annually, and retailers may price above or below the listed MRP depending on stock and demand. The figures above were last reviewed in September 2026.
We do not sell alcohol. The Spirit Atlas is an independent reference site. We take no orders, hold no stock, and have no commercial relationship with the distilleries or retailers documented here. Nothing on this page is an offer to sell.
Tasting notes and ratings are editorial opinion. They reflect the reviewer's assessment and are not endorsed by the producer.
For readers of legal drinking age. The legal drinking age in India varies by state, from 18 to 25. Please respect your local law and drink responsibly.

Spotted a price that looks wrong? Tell us and we will re-check it.

Cocktail Recipes with Sterling Reserve B10 Whisky

Sterling Reserve B10 Old Fashioned

Easy

Ingredients

· 60ml Sterling Reserve B10 Whisky

· 5ml simple syrup

· 2 dashes Angostura bitters

Method

1. Combine all ingredients in a rocks glass with one large ice cube. 2. Stir gently for 15 seconds. 3. Express an orange peel over the glass and place on rim.

Garnish

Orange peel

🥂 Serve in: Rocks glass

Frequently Asked Questions

What is Sterling Reserve B10 and how does it differ from B7?

Sterling Reserve B10 is the premium variant of the Sterling Reserve range from Allied Blenders & Distillers. B10 is chill-filtered and uses higher-grade Scotch malt whiskies in the blend, while B7 is matured in charred oak casks. B10 is positioned alongside Blenders Pride and Antiquity Blue; B7 sits slightly lower. B10 comes in a premium canister packaging, the only Indian whisky at its price point to do so.

What is the price of Sterling Reserve B10 in India?

Sterling Reserve B10 is priced at approximately Rs 760 in Delhi, Rs 880 in Mumbai, Rs 690 in Goa, and Rs 1,000 in Karnataka for a 750ml bottle. The 180ml is around Rs 215-250 and the 375ml is around Rs 395-450 across major Indian states.

What does Sterling Reserve B10 taste like?

Sterling Reserve B10 has a honeyed, malty nose with barley nuttiness and a fruity-heathery character closer to genuine Scotch than most Indian blends. On the palate it is fuller-bodied than B7 — honeyed sweetness, barley nuttiness, and a smooth chill-filtered mouthfeel. The finish is long and warm with lingering honey and malt.

Is Sterling Reserve B10 better than Blenders Pride?

Sterling Reserve B10 and Blenders Pride are genuine competitors at similar price points. B10 has a richer malt character with more heather and nuttiness. Blenders Pride is more fruit-forward with a slightly lighter body. The choice depends on preference: B10 for malt depth, Blenders Pride for fruit-forward smoothness. Both are excellent value at their price point and are meaningfully better than standard IMFL.

Why does Sterling Reserve B10 come in a canister?

ABD chose canister packaging for B10 to differentiate it visually from competitors and signal premium positioning. It is the only Indian whisky at this price point with canister packaging, which is typically associated with premium imported Scotch. The canister makes it a more appropriate gift purchase than a standard bottle.

What cocktails work well with Sterling Reserve B10?

Sterling Reserve B10 works well neat or with a single large ice cube — the complexity rewards undiluted drinking. For cocktails, it is excellent in a whisky highball (2 parts soda, warm glass, no citrus), an Old Fashioned-style build, or a simple neat pour. Mixing with strong flavours like cola is not recommended at this price point — the flavour complexity would be wasted.

Is Sterling Reserve B10 worth it over Royal Stag Barrel Select?

Sterling Reserve B10 and Royal Stag Barrel Select occupy similar territory. B10 is maltier and more complex with a longer finish; Barrel Select is smoother with more caramel and a subtle smokiness. B10 is the better choice for those who like malt-forward whiskies; Barrel Select suits those who prefer fruit and vanilla. Prices are broadly similar, with B10 sometimes Rs 50-100 more in major markets.

Similar to Sterling Reserve B10 Whisky

sterling-reserve-b7-whisky,blenders-pride-whisky,antiquity-blue-whisky

About the Author

Shivam Sharma

I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.

Website Last updated: September 2026