The Beam family has been making bourbon in Kentucky since Jacob Beam sold his first barrel in 1795. Seven generations later the family still runs the distillery, making it one of the longest continuously family-run operations in American whiskey. Jim Beam himself was Jacob's grandson and ran the distillery through Prohibition and the difficult recovery years that followed. The White Label is the entry point to the range — simple, reliable and one of the best value bourbons available in India.
Jim Beam White Label
The world's bestselling bourbon — honest, straightforward and great value in India
Jim Beam Distillery — Beam Suntory
Distillery
United States
Country
40.00%
ABV
7.3/10
Rating
7.3/10
Price in India · 750ml
Telangana
₹2,455
Uttar Pradesh
₹2,125
Haryana
₹1,970
Kerala
₹3,110
Kentucky
Est. 1795
40.00% ABV
Tasting Notes
Colour & Appearance
Light amber gold
Nose & Aroma
Vanilla, oak, a little corn sweetness and some light citrus
Palate & Taste
Light to medium bodied with vanilla, corn sweetness, oak and mild spice. Uncomplicated and honest
Finish
Short and clean with vanilla and oak. Works very well in cocktails
History & Background
Production & Maturation
Production Method
Made from a mash of corn, rye and malted barley. Distilled using the proprietary Beam yeast strain maintained for over a century.
Aging & Maturation
Aged for a minimum of 4 years in new charred American white oak barrels. Wide temperature variations in the Clermont, Kentucky warehouses help develop the bourbon character.
Distillery
Jim Beam Distillery — Beam Suntory
Founded
1795
Jim Beam White Label Price Guide 2026
Prices are indicative and may vary by retailer, store, and current stock.
Last verified: July 2026.
India Prices
Telangana
₹2,455
Uttar Pradesh
₹2,125
Haryana
₹1,970
Kerala
₹3,110
Tamil Nadu
₹3,020
Karnataka
₹2,630
Goa
₹1,860
Mumbai
₹1,870
Delhi
₹2,190
Odisha
₹2,240
About These Prices
- Prices are indicative, not quotations. They are compiled from publicly available retail listings and state excise price lists, and are provided for reference only.
- Alcohol pricing in India is set state by state. Excise duty, VAT and retail margins differ in every state and union territory, so the same bottle can vary by 40% or more between Goa and Kerala. Always check the price where you are buying.
- Prices change without notice. State excise policies are typically revised annually, and retailers may price above or below the listed MRP depending on stock and demand. The figures above were last reviewed in July 2026.
- We do not sell alcohol. The Spirit Atlas is an independent reference site. We take no orders, hold no stock, and have no commercial relationship with the distilleries or retailers documented here. Nothing on this page is an offer to sell.
- Tasting notes and ratings are editorial opinion. They reflect the reviewer's assessment and are not endorsed by the producer.
- For readers of legal drinking age. The legal drinking age in India varies by state, from 18 to 25. Please respect your local law and drink responsibly.
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Cocktail Recipes with Jim Beam White Label
Jim Beam Whiskey Sour
Medium
Ingredients
·
60ml Jim Beam White Label
·
30ml fresh lemon juice
·
15ml simple syrup
·
1 egg white (optional)
·
1 dash Angostura bitters
Method
1. Dry shake all ingredients (including egg white) without ice for 10 seconds.
2. Add ice and shake hard for 10–12 seconds.
3. Strain into a rocks glass over ice.
4. Add a dash of bitters on the foam.
5. Garnish with a lemon slice and maraschino cherry.
Garnish
Lemon slice and cherry
🥂 Serve in: Rocks glass
Frequently Asked Questions
Is Jim Beam the world is bestselling bourbon?
Yes, Jim Beam White Label is the world is bestselling bourbon whiskey by volume, selling over 10 million cases annually. The Beam family has been making bourbon in Clermont, Kentucky since 1795 — making it one of the oldest continuously operating bourbon distilleries in America. Seven generations of the Beam family have overseen production. In India, Jim Beam is widely available and at Rs 3200 in Delhi it is one of the most accessible genuine American bourbons. For comparison, a bottle of Wild Turkey 101 costs Rs 4800 and Maker is Mark Rs 5200.
Jim Beam vs Jack Daniel is — which is better for India?
Jim Beam White Label and Jack Daniel is Old No. 7 are both iconic American whiskeys at similar India prices. Jack Daniel is at Rs 3800 has more brand recognition in India and a sweeter, slightly smoother character from the Tennessee charcoal filtering. Jim Beam at Rs 3200 is a more straightforward bourbon — corn, rye and oak giving a classic bourbon profile. For mixing with cola, both work excellently. For drinking with just ice or neat, Jim Beam is more typical bourbon character may appeal more to those who specifically want to explore American bourbon rather than Tennessee whiskey.
What is the price of Jim Beam in Goa?
Jim Beam White Label is available in Goa at around Rs 2500 for a 750ml bottle, making Goa the most affordable state to buy it in India. Delhi prices it at Rs 3200, Karnataka at Rs 3300 and Mumbai at Rs 3600. The Goa price is particularly attractive — at Rs 2500 you are getting the world is bestselling genuine bourbon at a price that competes with premium IMFL whiskies. Duty free airport prices are around Rs 1900 per bottle.
Is Jim Beam good for making classic cocktails?
Jim Beam White Label is an excellent cocktail bourbon because of its clean, accessible character. It makes a textbook Mint Julep — the signature Kentucky Derby cocktail. A Whisky Sour with Jim Beam, fresh lemon juice and sugar syrup is one of the most balanced classic cocktails possible. The Old Fashioned works well too. Because Jim Beam does not have the intensity of Wild Turkey 101 or the softness of Maker is Mark, it sits in a versatile middle ground that suits a wide range of cocktail applications equally well.
Does Jim Beam use real Kentucky water?
Yes, Jim Beam uses water from limestone aquifers in Clermont, Kentucky. Kentucky is famous for its limestone-filtered water which is naturally iron-free and rich in calcium and magnesium. Iron in water can negatively affect whiskey production by imparting off-flavours and inhibiting yeast activity. The limestone filtered water of Kentucky is one of the reasons why the state produces over 95 percent of the world is bourbon supply. This geological advantage combined with Kentucky is climate — hot summers and cold winters — creates ideal conditions for bourbon maturation.
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About the Author
Shivam Sharma
I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.
Website
Last updated:
July 2026
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Quick Facts
Name
Jim Beam White Label
Category
Whisky
Type
Bourbon & American
Country
United States
Region
Kentucky
Distillery
Jim Beam Distillery — Beam Suntory
ABV
40.00%
Rating
7.3/10
Founded
1795
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