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Jack Daniel's Old No. 7

Name: Jack Daniel's Old No. 7
Brand: Jack Daniel Distillery — Brown-Forman
Price: 765.00 INR
Availability: InStock

The world's most recognised whiskey bottle — smooth, sweet and impossible to dislike

Jack Daniel Distillery — Brown-Forman

Distillery

United States

Country

40.00%

ABV

7.8/10

Rating

★★★½★

7.8/10

Price in India · 750ml

Telangana

₹3,360

Uttar Pradesh

₹2,910

Haryana

₹2,700

Kerala

₹4,260

Tennessee Est. 1866 40.00% ABV

Tasting Notes

Colour & Appearance

Rich amber

Nose & Aroma

Vanilla, caramel, a little charcoal, banana and gentle wood smoke from the charcoal mellowing process

Palate & Taste

Smooth and sweet with vanilla, caramel, banana, mild oak and the signature charcoal character that makes Tennessee whiskey distinct from bourbon

Finish

Medium length, warm and sweet with vanilla and gentle wood. Very approachable

History & Background

Jack Daniel's is technically a Tennessee whiskey, not a bourbon. It goes through the Lincoln County Process — filtering through layers of sugar maple charcoal before entering the barrel. This additional step mellows and smooths the spirit. Jasper Newton Jack Daniel founded the distillery in Lynchburg, Tennessee around 1866. He was reportedly just 5 feet 2 inches tall with a personality that more than compensated. The Old No. 7 remains one of the best known spirits bottles in the world and in India it is the default American whiskey for most drinkers.

Production & Maturation

Production Method

Made from a mash of corn, rye and malted barley. All Jack Daniel's whiskey goes through the Lincoln County Process — drip-filtered through 10 feet of sugar maple charcoal before ageing.

Aging & Maturation

Aged in new charred American white oak barrels. The distillery is located in a hollow where cave spring water creates ideal conditions for ageing.

Distillery

Jack Daniel Distillery — Brown-Forman

Founded

1866

Jack Daniel's Old No. 7 Price Guide 2026

Prices are indicative and may vary by retailer, store, and current stock. Last verified: August 2026.

India Prices

Telangana ₹3,360

Uttar Pradesh ₹2,910

Haryana ₹2,700

Kerala ₹4,260

Tamil Nadu ₹4,140

Karnataka ₹3,600

Goa ₹2,550

Mumbai ₹2,750

Delhi ₹3,000

Odisha ₹3,760

About These Prices

Prices are indicative, not quotations. They are compiled from publicly available retail listings and state excise price lists, and are provided for reference only.
Alcohol pricing in India is set state by state. Excise duty, VAT and retail margins differ in every state and union territory, so the same bottle can vary by 40% or more between Goa and Kerala. Always check the price where you are buying.
Prices change without notice. State excise policies are typically revised annually, and retailers may price above or below the listed MRP depending on stock and demand. The figures above were last reviewed in August 2026.
We do not sell alcohol. The Spirit Atlas is an independent reference site. We take no orders, hold no stock, and have no commercial relationship with the distilleries or retailers documented here. Nothing on this page is an offer to sell.
Tasting notes and ratings are editorial opinion. They reflect the reviewer's assessment and are not endorsed by the producer.
For readers of legal drinking age. The legal drinking age in India varies by state, from 18 to 25. Please respect your local law and drink responsibly.

Spotted a price that looks wrong? Tell us and we will re-check it.

Cocktail Recipes with Jack Daniel's Old No. 7

Jack Daniel''s Lynchburg Lemonade

Easy

Ingredients

· 45ml Jack Daniel''s Old No. 7

· 30ml fresh lemon juice

· 15ml triple sec

· 90ml lemon-lime soda

· Lemon slice

Method

1. Combine Jack Daniel''s, lemon juice, and triple sec in a shaker with ice. 2. Shake for 8–10 seconds. 3. Strain into a highball glass over fresh ice. 4. Top with lemon-lime soda. 5. Garnish with a lemon slice.

Garnish

Lemon slice

🥂 Serve in: Highball

Frequently Asked Questions

Is Jack Daniel is a bourbon whiskey?

No, Jack Daniel is Old No. 7 is technically a Tennessee whiskey, not a bourbon. The key difference is the Lincoln County Process — before going into the barrel, Jack Daniel is is filtered through 10 feet of sugar maple charcoal. This step is not permitted in bourbon production. Tennessee whiskey is its own legally defined category. In practice, Jack Daniel is meets most of the bourbon production requirements but the charcoal filtration step and the Tennessee whiskey designation set it apart. In India, this distinction matters less to most consumers — it is simply the most recognised American whiskey brand.

What is the price of Jack Daniel is in all Indian states?

Jack Daniel is Old No. 7 prices in India vary significantly by state. Goa offers the lowest price at around Rs 3000 for 750ml. Delhi prices it at Rs 3800, Karnataka at Rs 3900 and Mumbai at Rs 4200. Duty free at international airports is the best deal at around Rs 2200. The price difference between Goa and Mumbai is over Rs 1000, making Goa the best state to purchase Jack Daniel is in India. It is widely available across most Indian states at premium liquor retailers.

Jack Daniel is vs Maker is Mark — which American whiskey is better for India?

Jack Daniel is and Maker is Mark are both excellent American whiskeys but they appeal to different tastes. Jack Daniel is at Rs 3800 in Delhi has a sweeter, simpler character with vanilla, caramel and charcoal smoothness. Maker is Mark at Rs 5200 is a wheated bourbon — softer, more refined and with a distinctive sweetness from the wheat grain. For casual mixing with cola, Jack Daniel is is the obvious choice and better value. For sipping neat or in quality cocktails, Maker is Mark justifies the premium with its smoother, more elegant character.

What cocktails can I make with Jack Daniel is in India?

Jack Daniel is Old No. 7 is one of the most versatile cocktail whiskies available in India. The Jack and Coke is the default — 60ml JD, 150ml premium cola, ice and a lemon wedge. A Lynchburg Lemonade using JD, triple sec, lemon juice and lemonade is excellent for summer. The Tennessee Mule with JD, ginger beer and lime is another brilliant warm weather option. For something more sophisticated, Jack Daniel is makes a smooth and accessible Whisky Sour or Old Fashioned for those moving beyond simple mixers.

Is Jack Daniel is available in small bottles in India?

Yes, Jack Daniel is Old No. 7 is available in 180ml and 375ml bottles in most Indian states. The 180ml is priced at around Rs 1000 in Delhi — notably expensive per ml compared to the 750ml but a practical way to carry for travel or occasions where a full bottle is excessive. The 375ml comes in at around Rs 1900. Duty free at airports is the best place to buy Jack Daniel is in any size in India given the significant price advantage over retail.

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About the Author

Shivam Sharma

I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.

Website Last updated: August 2026