Whisky · IMFL

ICONiQ White Whisky

Name: ICONiQ White Whisky
Brand: Allied Blenders & Distillers (ABD)

The world's fastest-growing whisky brand. Born in the Metaverse.

Allied Blenders & Distillers (ABD)

Distillery

India

Country

42.80%

ABV

Multiple States Est. 2022 42.80% ABV

Tasting Notes

Colour & Appearance

Light pale gold, noticeably lighter in colour than most IMFL brands

Nose & Aroma

Fruity and nutty with vanilla, honey, and citrus upfront. Woody undertones add depth

Palate & Taste

Smooth, creamy entry with vanilla and honey, followed by light citrus and a gentle spice. More complex and layered than most whiskies in its price range. The bourbon oak cask ageing on the Scotch malt component is clearly felt

Finish

Long, lingering finish with honey, vanilla, and light spice. More complex than the finish of Royal Stag or Imperial Blue

History & Background

ICONiQ White was launched by Allied Blenders & Distillers (ABD) in September 2022, with a launch event held entirely in the Metaverse — the first Indian whisky brand to debut in virtual reality before arriving in physical stores. The concept was designed to appeal to younger urban consumers. The strategy worked faster than anyone expected: ICONiQ White sold 2 million cases by March 2024 and reached 10 million cases in FY2026 — just 43 months after launch. Drinks International named it the world's fastest-growing spirit brand for two consecutive years. It is now available in 23 states and union territories across India.

Production & Maturation

Production Method

A blend of imported Scotch malts aged in bourbon oak casks, select matured Indian malt, and high-quality Indian grain spirits. The bourbon oak cask ageing of the Scotch component contributes to the creamy vanilla character that sets ICONiQ White apart from standard IMFL blends. Available in 180ml, 375ml, and 750ml.

Aging & Maturation

The imported Scotch malt component is aged in bourbon oak casks before blending. The bourbon oak contact gives the whisky its distinctive vanilla, honey, and light citrus character.

Distillery

Allied Blenders & Distillers (ABD)

Founded

2022

ICONiQ White Whisky Price Guide 2026

Prices are indicative and may vary by retailer, store, and current stock. Last verified: July 2026.

India (Delhi) Prices

India (Delhi) INR405

Cocktail Recipes with ICONiQ White Whisky

ICONiQ White Whisky Soda

Easy

Ingredients

· 60ml ICONiQ White Whisky

· 150ml soda water

· 15ml fresh lime juice

Method

1. Fill a highball glass with ice. 2. Add ICONiQ White and lime juice. 3. Top with soda water. 4. Garnish with a lime wedge.

Garnish

Lime wedge

🥂 Serve in: Highball

Frequently Asked Questions

What is ICONiQ White and how did it launch?

ICONiQ White is a premium blended whisky launched by Allied Blenders & Distillers (ABD) in September 2022. It was the first Indian whisky to launch in the Metaverse — ABD held the debut in their virtual reality ABD MetaBar before the product hit physical stores. It sold 2 million cases by March 2024 and 10 million cases by FY2026, becoming the world's fastest-growing spirit brand for two consecutive years according to Drinks International.

What is the price of ICONiQ White in India?

ICONiQ White is priced at approximately Rs 870 in Delhi, Rs 980 in Mumbai, Rs 800 in Goa, and Rs 1,050 in Karnataka for a 750ml bottle. The 375ml is around Rs 460-520 and the 180ml is around Rs 245-280 across major Indian states.

What does ICONiQ White taste like?

ICONiQ White has a fruity and nutty aroma with vanilla, honey, and citrus. On the palate it is smooth and creamy with vanilla and honey, followed by light citrus and gentle spice. The finish is longer and more complex than most whiskies in its price range. The bourbon oak cask ageing of the Scotch malt component contributes the vanilla-honey character that distinguishes it from standard IMFL.

How is ICONiQ White different from other IMFL whiskies?

ICONiQ White uses imported Scotch malts specifically aged in bourbon oak casks, which contributes a creamy vanilla and honey character not typically found in standard IMFL. Most affordable Indian blends use ENA (Extra Neutral Alcohol) with a small malt addition. ICONiQ White has a higher malt character from the bourbon-cask-aged Scotch component, placing it in the same quality tier as Blenders Pride but at a slightly lower price.

Is ICONiQ White widely available in India?

ICONiQ White is now available in 23 states and union territories across India. It is reliably stocked in major retail outlets in Delhi, Mumbai, Goa, Karnataka, Uttar Pradesh, Punjab, West Bengal, and most other major markets. Online delivery platforms in states that permit alcohol delivery typically stock it.

What bottle sizes does ICONiQ White come in?

ICONiQ White is available in 180ml, 375ml, and 750ml formats. Unlike older IMFL brands, there is no 90ml or 1L format for ICONiQ White, reflecting its positioning in the modern premium segment rather than the budget everyday tier.

Why did ICONiQ White grow so fast?

ICONiQ White's growth was driven by three factors: positioning in the affordable-premium gap between mass market (Rs 500-700) and traditional premium (Rs 1,200+); strong modern branding targeting younger consumers; and ABD's distribution network that took it to 23 states in 43 months. The Metaverse launch generated significant media attention and trial-driving early awareness.

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About the Author

Shivam Sharma

I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.

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Last updated: July 2026