Jack Daniel's is technically a Tennessee whiskey, not a bourbon. It goes through the Lincoln County Process — filtering through layers of sugar maple charcoal before entering the barrel. This additional step mellows and smooths the spirit. Jasper Newton Jack Daniel founded the distillery in Lynchburg, Tennessee around 1866. He was reportedly just 5 feet 2 inches tall with a personality that more than compensated. The Old No. 7 remains one of the best known spirits bottles in the world and in India it is the default American whiskey for most drinkers.
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Jack Daniel's Old No. 7
The world's most recognised whiskey bottle — smooth, sweet and impossible to dislike
Jack Daniel Distillery — Brown-Forman
Distillery
United States
Country
40.00%
ABV
7.8/10
Rating
7.8/10
Price in India · 750ml
Delhi
₹3,800
Mumbai
₹4,200
Goa
₹3,000
Karnataka
₹3,900
Tennessee
Est. 1866
40.00% ABV
Tasting Notes
Colour & Appearance
Rich amber
Nose & Aroma
Vanilla, caramel, a little charcoal, banana and gentle wood smoke from the charcoal mellowing process
Palate & Taste
Smooth and sweet with vanilla, caramel, banana, mild oak and the signature charcoal character that makes Tennessee whiskey distinct from bourbon
Finish
Medium length, warm and sweet with vanilla and gentle wood. Very approachable
History & Background
Production & Maturation
Production Method
Made from a mash of corn, rye and malted barley. All Jack Daniel's whiskey goes through the Lincoln County Process — drip-filtered through 10 feet of sugar maple charcoal before ageing.
Aging & Maturation
Aged in new charred American white oak barrels. The distillery is located in a hollow where cave spring water creates ideal conditions for ageing.
Distillery
Jack Daniel Distillery — Brown-Forman
Founded
1866
Jack Daniel's Old No. 7 Price Guide 2026
India Prices
| State / City | 180ml | 375ml | 750ml | 1L |
|---|---|---|---|---|
| Delhi | ₹1,000 | ₹1,900 | ₹3,800 | ₹5,200 |
| Mumbai | ₹1,100 | ₹2,100 | ₹4,200 | ₹5,800 |
| Goa | ₹780 | ₹1,500 | ₹3,000 | ₹4,100 |
| Karnataka | — | — | ₹3,900 | — |
International Prices
| Country | Price | Size |
|---|---|---|
| International | INR 2,200 | 750ml |
Cocktail Recipes with Jack Daniel's Old No. 7
Jack and Coke
Easy
Ingredients
·
60ml Jack Daniel's Old No. 7
·
150ml premium cola
·
Ice cubes
Method
Fill a highball glass with ice cubes. Pour in Jack Daniel's. Top with cola. Stir gently. One of the world's most popular combinations for a reason — the sweet Tennessee charcoal character and cola are a natural match.
Garnish
Lemon wedge
🥂 Serve in: Highball glass
Frequently Asked Questions
Is Jack Daniel is a bourbon whiskey?
No, Jack Daniel is Old No. 7 is technically a Tennessee whiskey, not a bourbon. The key difference is the Lincoln County Process — before going into the barrel, Jack Daniel is is filtered through 10 feet of sugar maple charcoal. This step is not permitted in bourbon production. Tennessee whiskey is its own legally defined category. In practice, Jack Daniel is meets most of the bourbon production requirements but the charcoal filtration step and the Tennessee whiskey designation set it apart. In India, this distinction matters less to most consumers — it is simply the most recognised American whiskey brand.
What is the price of Jack Daniel is in all Indian states?
Jack Daniel is Old No. 7 prices in India vary significantly by state. Goa offers the lowest price at around Rs 3000 for 750ml. Delhi prices it at Rs 3800, Karnataka at Rs 3900 and Mumbai at Rs 4200. Duty free at international airports is the best deal at around Rs 2200. The price difference between Goa and Mumbai is over Rs 1000, making Goa the best state to purchase Jack Daniel is in India. It is widely available across most Indian states at premium liquor retailers.
Jack Daniel is vs Maker is Mark — which American whiskey is better for India?
Jack Daniel is and Maker is Mark are both excellent American whiskeys but they appeal to different tastes. Jack Daniel is at Rs 3800 in Delhi has a sweeter, simpler character with vanilla, caramel and charcoal smoothness. Maker is Mark at Rs 5200 is a wheated bourbon — softer, more refined and with a distinctive sweetness from the wheat grain. For casual mixing with cola, Jack Daniel is is the obvious choice and better value. For sipping neat or in quality cocktails, Maker is Mark justifies the premium with its smoother, more elegant character.
What cocktails can I make with Jack Daniel is in India?
Jack Daniel is Old No. 7 is one of the most versatile cocktail whiskies available in India. The Jack and Coke is the default — 60ml JD, 150ml premium cola, ice and a lemon wedge. A Lynchburg Lemonade using JD, triple sec, lemon juice and lemonade is excellent for summer. The Tennessee Mule with JD, ginger beer and lime is another brilliant warm weather option. For something more sophisticated, Jack Daniel is makes a smooth and accessible Whisky Sour or Old Fashioned for those moving beyond simple mixers.
Is Jack Daniel is available in small bottles in India?
Yes, Jack Daniel is Old No. 7 is available in 180ml and 375ml bottles in most Indian states. The 180ml is priced at around Rs 1000 in Delhi — notably expensive per ml compared to the 750ml but a practical way to carry for travel or occasions where a full bottle is excessive. The 375ml comes in at around Rs 1900. Duty free at airports is the best place to buy Jack Daniel is in any size in India given the significant price advantage over retail.
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About the Author
Shivam Sharma
I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.
Website
Last updated:
June 2026
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Quick Facts
Name
Jack Daniel's Old No. 7
Category
Whisky
Type
Tennessee Whiskey
Country
United States
Region
Tennessee
Distillery
Jack Daniel Distillery — Brown-Forman
ABV
40.00%
Rating
7.8/10
Founded
1866