Curt Mast perfected the recipe at his family's herbal extract business in Wolfenbüttel and launched Jägermeister in 1934 or 1935 (both are cited by the company). The name means master of the hunt, and the stag-and-cross emblem on the label references the legend of Saint Hubertus, patron saint of hunters. The exact blend of 56 herbs, roots, fruits and spices remains one of the most closely guarded recipes in the drinks industry, known in full to only a handful of people. What started as a regional German digestif became, decades later, the centrepiece of the Jägerbomb and one of the bestselling liqueurs on the planet.
Jägermeister Original
Fifty-six botanicals, one unmistakable ice-cold shot — the world's bestselling liqueur
Mast-Jägermeister SE
Distillery
Germany
Country
35.00%
ABV
7.9/10
Rating
7.9/10
Wolfenbüttel, Lower Saxony
Est. 1934
35.00% ABV
Tasting Notes
Colour & Appearance
Deep reddish-brown, almost mahogany
Nose & Aroma
Anise, cinnamon, orange peel and a wave of dark herbal bitterness with a faint menthol lift
Palate & Taste
Bittersweet and intensely herbal — liquorice, cinnamon, ginger, citrus peel and a bitter root backbone that settles into a warming sweetness
Finish
Medium length, warming and slightly bitter with anise and clove lingering after the ice-cold shot melts away
History & Background
Production & Maturation
Production Method
The 56 botanicals are macerated separately in four batches, then blended and matured together before final bottling. No single Mast-Jägermeister employee reportedly knows the entire formula.
Aging & Maturation
Matured in oak vats for approximately one year before bottling, which rounds off the sharper bitter notes and helps the botanicals integrate.
Distillery
Mast-Jägermeister SE
Founded
1934
Jägermeister Original Price Guide 2026
Prices are indicative and may vary by retailer, store, and current stock.
Last verified: September 2026.
India (Delhi) Prices
India (Delhi)
INR2,400
About These Prices
- Prices are indicative, not quotations. They are compiled from publicly available retail listings and state excise price lists, and are provided for reference only.
- Alcohol pricing in India is set state by state. Excise duty, VAT and retail margins differ in every state and union territory, so the same bottle can vary by 40% or more between Goa and Kerala. Always check the price where you are buying.
- Prices change without notice. State excise policies are typically revised annually, and retailers may price above or below the listed MRP depending on stock and demand. The figures above were last reviewed in September 2026.
- We do not sell alcohol. The Spirit Atlas is an independent reference site. We take no orders, hold no stock, and have no commercial relationship with the distilleries or retailers documented here. Nothing on this page is an offer to sell.
- Tasting notes and ratings are editorial opinion. They reflect the reviewer's assessment and are not endorsed by the producer.
- For readers of legal drinking age. The legal drinking age in India varies by state, from 18 to 25. Please respect your local law and drink responsibly.
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Frequently Asked Questions
Why is Jägermeister served ice-cold?
Jägermeister is traditionally served as a shot straight from the freezer at around minus 18 degrees Celsius. The extreme cold mutes the bitterness of the 56 botanicals and brings the anise, cinnamon and citrus notes to the front, making it far smoother to shoot than at room temperature. Most bars in India keep a dedicated Jägermeister tap machine or freezer specifically for this reason. Drunk warm, the herbal bitterness is much more assertive, which is why almost nobody drinks it that way.
What is actually in Jägermeister?
Jägermeister is made from a secret blend of 56 herbs, roots, fruits and spices, including known components like star anise, cinnamon, ginger, orange peel, liquorice root, saffron and poppy seed, though the exact recipe and proportions have never been published. The botanicals are macerated in batches, blended, matured in oak for about a year and bottled at 35% ABV. The Mast family has kept the full formula secret since 1934, reportedly known only to a small circle of people at the company.
What is the price of Jägermeister in India?
A 750ml bottle of Jägermeister typically costs between roughly Rs 2,400 and Rs 3,400 depending on the state, with Goa usually the cheapest and Karnataka, Kerala and Maharashtra on the higher end due to differing excise structures on imported liqueurs. Smaller 180ml and 375ml bottles are also widely available. Prices can vary noticeably between retailers even within the same city, so it's worth checking a couple of stores.
What is a Jägerbomb?
A Jägerbomb is a bomb shot made by dropping a shot glass of ice-cold Jägermeister into a glass of energy drink, most commonly Red Bull. The drink is consumed in one go as soon as it's dropped, while it's still fizzing. It became a nightlife staple in the 2000s and remains one of the most ordered shots at bars and clubs in India. The bittersweet herbal character of Jägermeister works surprisingly well against the sweetness and caffeine kick of the energy drink.
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About the Author
Shivam Sharma
I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.
Website
Last updated:
September 2026
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Quick Facts
Name
Jägermeister Original
Category
Liqueur
Type
Herbal Liqueur
Country
Germany
Region
Wolfenbüttel, Lower Saxony
Distillery
Mast-Jägermeister SE
ABV
35.00%
Rating
7.9/10
Founded
1934
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Our Rating
7.9/10
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