Jägermeister Orange launched after successful test markets in the Czech Republic and Slovakia in 2025, where it outperformed expectations, prompting a wider rollout across Germany, Austria, Croatia and other markets through 2025 and 2026. It was described by Mast-Jägermeister CEO Michael Volke as the standout success of that launch cycle, aimed at extending the brand into refreshing, citrus-driven long drinks rather than the ice-cold shot occasion the Original is best known for.
Jägermeister Orange
The newest member of the family — bright citrus over the classic botanicals, built for long drinks
Mast-Jägermeister SE
Distillery
Germany
Country
33.00%
ABV
7.5/10
Rating
7.5/10
Price in India · 750ml
Goa
₹2,650
Delhi
₹2,750
Haryana
₹2,780
Rajasthan
₹2,820
Wolfenbüttel, Lower Saxony
Est. 1934
33.00% ABV
Tasting Notes
Colour & Appearance
Pale amber with a bright, almost golden tinge, lighter than the Original
Nose & Aroma
Fresh orange peel and citrus zest up front, with the herbal anise and cinnamon base of the Original sitting further back
Palate & Taste
Bright and citrus-forward with orange peel and light herbal spice; noticeably fresher and less bitter than the Original, built to work as a mixer as much as a shot
Finish
Short to medium, clean and citrussy with a gentle herbal warmth trailing behind
History & Background
Production & Maturation
Production Method
Built on the classic 56-botanical Jägermeister base with citrus and orange peel added to shift the profile toward a brighter, fruitier liqueur suited to long drinks.
Aging & Maturation
Follows a shorter process than the Original, with the citrus character kept fresh rather than mellowed through extended maturation.
Distillery
Mast-Jägermeister SE
Founded
1934
Jägermeister Orange Price Guide 2026
Prices are indicative and may vary by retailer, store, and current stock.
Last verified: September 2026.
India Prices
Goa
₹2,650
Delhi
₹2,750
Haryana
₹2,780
Rajasthan
₹2,820
Karnataka
₹2,850
Tamil Nadu
₹2,870
Mumbai
₹2,950
Kerala
₹3,000
About These Prices
- Prices are indicative, not quotations. They are compiled from publicly available retail listings and state excise price lists, and are provided for reference only.
- Alcohol pricing in India is set state by state. Excise duty, VAT and retail margins differ in every state and union territory, so the same bottle can vary by 40% or more between Goa and Kerala. Always check the price where you are buying.
- Prices change without notice. State excise policies are typically revised annually, and retailers may price above or below the listed MRP depending on stock and demand. The figures above were last reviewed in September 2026.
- We do not sell alcohol. The Spirit Atlas is an independent reference site. We take no orders, hold no stock, and have no commercial relationship with the distilleries or retailers documented here. Nothing on this page is an offer to sell.
- Tasting notes and ratings are editorial opinion. They reflect the reviewer's assessment and are not endorsed by the producer.
- For readers of legal drinking age. The legal drinking age in India varies by state, from 18 to 25. Please respect your local law and drink responsibly.
Spotted a price that looks wrong? Tell us and we will re-check it.
Frequently Asked Questions
When did Jägermeister Orange launch and why?
Jägermeister Orange rolled out more widely through 2025 and into 2026 after strong test-market results in the Czech Republic and Slovakia, where sales exceeded the company's expectations. Mast-Jägermeister positioned it as a way to move beyond the ice-cold shot occasion of the Original into refreshing, citrus-driven long drinks, and CEO Michael Volke has since called it the standout success of the brand's 2025 line extensions.
Is Jägermeister Orange meant to be a shot or a mixer?
It works both ways, but it's specifically designed with long drinks and mixed serves in mind rather than being purely an ice-cold shot format like the Original. The brighter citrus profile is built to hold up when topped with soda, tonic or ginger ale, making it more of a mixing liqueur than a straight shot, even though it can still be served ice-cold if you prefer.
How does Orange compare to the Original Jägermeister?
Orange is lighter in colour, less bitter and noticeably more citrus-forward than the Original, with the classic anise and cinnamon character present but pushed into a supporting role behind fresh orange peel. If you find the Original too herbal or bitter, Orange is a meaningfully softer, fruitier entry point into the brand.
Is Jägermeister Orange available in India yet?
As a recently launched line extension still expanding market by market, availability in India is limited and largely restricted to premium liquor retailers and specialist spirits stores in major metro cities as international distribution grows. It's worth checking with a premium retailer or duty-free outlet, and stock is expected to improve as the rollout continues through 2026.
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About the Author
Shivam Sharma
I am the founder and editor of The Spirit Atlas. With a deep appreciation for fine spirits, I built this platform to be the most helpful and honest spirits guide for Indian readers — covering everything from Scotch and Indian single malts to rum, gin and tequila, along with prices across every major Indian state. My goal is simple: to make the world of spirits a little more approachable for everyone.
Website
Last updated:
September 2026
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Quick Facts
Name
Jägermeister Orange
Category
Liqueur
Type
Herbal Liqueur
Country
Germany
Region
Wolfenbüttel, Lower Saxony
Distillery
Mast-Jägermeister SE
ABV
33.00%
Rating
7.5/10
Founded
1934
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Our Rating
7.5/10
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